Local SEO is a vital component of online marketing for businesses today, and using a topical map can greatly enhance its effectiveness.
So, what is a topical map exactly? A topical map for Local SEO uses a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.
To ensure your topical map is effective, it should be modeled around your audience's typical search queries. Using this knowledge, topic clusters can be developed around high-performing keywords to boost organic traffic.
What should you do first? Begin with comprehensive keyword research. Use tools like Google Keyword Planner or SEMRush to identify high-volume, low-competition keywords linked to your business or service.
Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Every secondary keyword must be assigned its own sub-topic, get more info all interlinked to guide back to the main pillar content.
Implementing a topical map into your local SEO strategy is beneficial in many ways. By structuring your website content in a manner that helps search engine algorithms understand its relevance, your site will likely show up more frequently in search results, driving more traffic.
To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.